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A recent article by Donatos President & CEO Tom Krouse on the Business News Daily website used an apt metaphor for how the company connects with guests, associates, and shareholders—music. Using his experience playing with a band, Krouse outlines some simple and memorable lessons that can lead to business success:

  • Know your audience and play to their preferences.
  • Keep your message concise, consistent, and compelling (alliteration is a good song-writing tool, too).
  • Repetition helps people remember who you are.
  • Change things up to keep people engaged.

To learn more about how Tom Krouse uses his love of music to guide business decisions for his 160-store pizza franchise, click here. Then, fill out the learn more form below to start on your path to becoming a Donatos Franchise Partner.

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