Since 1963, Donatos Pizza has been providing premium pizzas and promoting goodwill in its communities. The brand remains committed to seeking new avenues, and Donatos Pizza is not just expanding its geographical footprint, but setting new benchmarks in the franchise industry.
As insights from the 2024 Franchising Economic Outlook suggest, this year marks a significant transition for franchising, driven by economic recoveries and a push towards more strategic, community-focused expansion efforts. Positioned at the forefront, Donatos Pizza is steering into exciting new territories, aligning with the trend of robust growth in the Southeast and Southwest regions, which are poised to outpace the rest of the U.S. franchise market.
Texas Welcomes Donatos Pizza: A New Frontier for Growth
This year marks a significant milestone for Donatos Pizza as it ventures into the vibrant markets of Texas, a region where the franchise industry is booming. Spearheaded by five franchise groups, the brand is set to open up to 20 new locations in the Dallas-Fort Worth area, aiming to expand its market presence to over 50 locations statewide.
“Our expansion is not just about introducing a new premium pizza,” Jeff Baldwin, VP of Franchise Development, said, “It’s about creating a lasting connection with the community and giving back. With four dedicated franchise groups leading the way, and room for growth, we look forward to sharing Donatos Pizza with the Lone Star State.”
Red Robin Partnership: Amplifying Donatos Pizza's Market Reach
Transitioning into new markets, a pivotal element of Donatos Pizza's expansion strategy has been its partnership with Red Robin Gourmet Burgers. This collaboration has introduced the brand to new territories, particularly in the West, where the brand had previously not established a freestanding presence. By integrating Donatos Pizza into 276 Red Robin locations, the brand has significantly amplified its market presence and consumer reach, setting the stage for further expansion into traditional store formats across the U.S.
Choosing New Locations: Strategic Insights Behind Donatos Pizza’s Expansion
The decision to expand into Texas and other new markets is driven by a blend of demographic trends, market research, and existing brand presence. As the franchise market flourishes, especially in the Southeast, home to approximately 30% of all U.S. franchised businesses, Donatos Pizza’s strategy involves embedding the brand into communities primed for growth and receptive to the high-quality, convenient dining experience Donatos Pizza offers. This approach not only aligns with the general expansion trends but also leverages regional economic and employment growth, contributing to the overall development of the local economies.
A Vision for the Future: Building Sustainable Growth
As Donatos Pizza continues its expansion, the focus remains on sustainable growth that benefits both the brand and the communities it serves. The strategic locations chosen for new franchises are commitments to bringing more jobs to the community and fostering regional economic development. With franchising expected to add approximately 221,000 jobs in 2024, Donatos Pizza is proud to contribute to this positive impact, supporting the local economies where the brand operates.
Cementing a Legacy of Growth and Community Focus
As Donatos Pizza extends its reach into new markets and deepens its roots in communities across the United States, it continues to exemplify what it means to be a leader in the franchise industry. By strategically choosing locations to stimulate local economies and provide job opportunities, the brand is setting a new standard for what it means to expand responsibly. With each new store, the brand brings more than just great pizza; it brings new jobs, supports local economies, and reinforces its commitment to community engagement.
As 2024 unfolds, Donatos Pizza is not just expanding its boundaries, it's expanding its impact and continuing to spread goodwill, proving that true success in franchising extends beyond financial gains to enrich entire communities.
As the Donatos Pizza franchise network continues to grow, you are invited to become a part of a successful legacy. Contact the brand to learn how you can create lasting value and make a real difference in your community.